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Kpop artist Who Joon comes back to Korea and almost immediately makes a bad impression on journalist Geun-young and her life.
Geun-young embraces her new anti-fan status but starts to regret being so easily recognized. Who Joon is irritated by Geun-young's antics and the inconvenience that she is causing him.
Geun-young and Who Joon do their first shoot together and things take a dramatic turn when they get into an accident. Who Joon and JJ get into an argument over In-hyung and Geun-young.
Geun-young makes a mistake on set and goes to find Who Joon to apologize only to see In-hyung again but still unable to see who she is. Who Joon tries to distance himself from JJ and In-hyung but somehow gets dragged back in.
After meeting Roy and seeing her portrayal in the trailer of the show, Geun-young starts to look for a job second-guessing signing on to the show. Who Joon runs into JJ and the two end up getting into a physical fight.
The reality show moves to Japan because Who Joon has a commercial shoot there. Who Joon and JJ both find out that In-hyung is to co-star in the commercial causing more friction between them that spills out and gets noticed by Geun-young.
After returning from Japan, Geun-young realizes that being on a reality show is hard work. Geun-young also starts to put together Who Joon and In-hyung's past relationship.
Who Joon and Geun-young start to warm up to each other, but Who Joon's past complicates things. JJ's inability to let Who Joon go creates more problems for Who Joon.
Who Joon tries to mend his relationship with Geun-young even though Geun-young misunderstands his motives. JJ continues to investigate Who Joon and runs into a clue accidentally given to him by Geun-young.
Who Joon finds out about Yu-ri and decides to go on a road trip with her and Geun-young. JJ and In-hyung's relationship gets more complicated after the interview with Who Joon.
Who Joon rushes to the hospital with Geun-young to see In-hyung. Geun-young stays the night with In-hyung to make sure that she is recovering. Who Joon gets kidnapped by a fan, and Geun-young and Ji-hyang try to find him.
Who Joon and Geun-young grow closer and define their relationship though they are keeping it a secret. In-hyung starts to move on from JJ and realizes she has more people on her side than she thought.
While the rumors about Who Joon and In-hyung persist, JJ shares new information about Who Joon with Young-seok, hoping that Young-seok will come to his side. Who Joon and Geun-young go to the beach to shoot for their show.
With their show ending, Geun-young and Who Joon navigate the new phase of their relationship only to be hit by two different scandals consecutively. The outcome has far-reaching effects that lead to tragedy and the end of relationships.
Overwhelmed with the fallout from his press conference, the accident, and trying to find his father, Who Joon decides to take a step back. Geun-young gives him space while trying to help him using the media.
In-hyung and JJ are recovering in the hospital after their and each reflects on their past relationships and mistakes. Geun-young and Who Joon focus on their careers and relationship, hoping to leave their problems behind.
