In Camargue, four guys in dire straits turn to escorting to save their childhood beekeeping estate. Coached by the group's little sister who manages this unique 'business' in the region, they will have to service women and, through their desires... learn to be men of today.
The Belfort estate is now a boutique hotel. At the opening, Zak, Ludo, and Ben welcome the distinguished guests, while Charly and Mathias stand aside. When Olga reveals her true intentions, a scandal erupts, and the group leaves the business. Deeply in debt, they are forced to return to working as escorts. Their first assignment takes them to a special castle.
The boys' first assignment leaves a bitter taste in their mouths. Only Ludo is enthusiastic. While they all have their own personal dilemmas to contend with, they are determined to thwart Olga's plan, even if the escort work leads to unusual and even disturbing situations.
Charly is working on a new plan to save the estate. Ben confronts Mathias about his relationship with Olga but Mathias is keeping a secret that is tearing him apart. Nora and Ludo's marriage is in crisis and Charly is getting closer to a seductive friend. Zak has an interesting experience with a libertine and Ben is courting the dangerous Jeanne.
Ben and Jeanne try to manipulate each other. Nora confronts Ludo with his addiction problem. Mathias and Ben reconcile during a very special threesome and Zak matures thanks to Françoise Decartala. Charly develops a foolproof plan to save the region and discovers her sexuality. Mathias opens up to Inès.
Ludo sinks into his addiction but Ben, completely captivated by Jeanne, ignores him. Mathias, influenced by his nostalgic customer Jane, wants to open up to Charly. Or is it too late? Zak, in search of his past, delves into the disturbing world of the Decartalas. Ludo loses his footing at Charly's 18th birthday party. Ben and Olga receive an immoral offer from Jeanne.
Their goal of destroying Olga seems within reach for the friends. If all goes well, they'll be able to call the property their own again in 24 hours. But their plot leaves their values at the wayside. Ben sacrificed Jeanne, Mathias his innocence, Ludo his family and Zak could even become a criminal. What if winning means losing everything?
