Misaki Ayuzawa is the first female student council president at a once all-boys school turned co-ed. She rules the school with strict discipline demeanor. But she has a secret, she works at a maid cafe due to her families circumstances. One day the popular A-student and notorious heart breaker Takumi Usui finds out her secret and makes a deal with her to keep it hush from the school in exchange for spending some time with him.
Student school president Misaki is overly stern due to some tough going in her life. This sparks the interest of exceptional student Usui.
A school festival brings Misaki and Usui closer.
Usui has some good ideas for Misaki.
Maid Latte is visited by Aoi, a famous net idol who is also Satsuki's niece. Aoi is excited to try the café's uniform, much to Satsuki's chagrin. Meanwhile, Takumi helps out in the café's kitchen. Aoi finds Takumi attractive but he ignores her.
Satsuki warns Misaki about a group of stalkers targeting cosplay cafés, but Misaki isn't worried. On a night when Misaki is closing the café alone, she is caught by the stalkers. It falls to Takumi to rescue her.
Misaki aquires a group of fans at school-- the Inuyama quintuplets. They want to know everything about her, but this could reveal her secret part-time job. She is torn between telling the truth and risking the good reputation she has with them.
A phone call from Sakura and Shizuko prompts Misaki to stop a fight between two Seika High students and three students from the prestigious Miyabigaoka Academy. When she brings the two Seika students to Miyabigaoka Academy to apologize, Takumi tags along.
Given three days to decide, Misaki is torn about accepting the Miyabigaoka scholarship. When she finally goes to Miyabigaoka to give her answer, Sakura and Shizuko are worried since Seika High wouldn't be what it is today without Misaki.
Takumi narrates a strange retelling of Momotar with Misaki as the titular character herself.
Sakura, an avid fan of indie rock band U-memishi, falls in love with its vocalist Kuuga. She invites Misaki and Shizuko to a tea party with the entire band. To the girls' dismay, Kuuga takes an interest in Misaki and ignores Sakura.
One day, Usui meets Misaki's mother and helps her carry her apples. As thanks, she invites him over to her house for tea. Misaki drags him to the park, warning him not to come to her home again. Sakura and Shizuko see them and think they're dating.
It's the Seika High Sports Festival, and Misaki wins every event for the girls. At the obstacle race, where first prize is a kiss from a horrified Sakura, Misaki is leading until one of the boys pushes her into the pool to disqualify her.
Aratake, the strongest delinquent in school, and his gang can't believe Naoya Shirakawa, a former gang leader himself, has gone soft; so the gang abducts a cross-dressing Yukimura, who they mistake for Naoya's girlfriend.
The Student Council plans to hold an open house at Seika High to attract more girls to enroll there. However, a girl-hating freshman named Soutarou Kanou is against it, and interferes with their work by hypnotizing them to derail their efforts.
Soutarou is shocked to find out that Misaki was able to stay awake until the 24-hour time limit. As punishment, Misaki forces Soutarou to help Sakura, Shizuko, and the girls at the upcoming Open House's cafeteria.
It's the summer vacation, and the Maid Latte crew have been invited by Satsuki's sister Nagisa to her beach resort, with Aoi tagging along; and Usui recruited as a bodyguard by Satsuki, chagrining Misaki.
It's the second day of the Maid Latte crew's vacation at the beach house. Nagisa is allowing Aoi to cross-dress if he wins the beach volleyball tournament held near the beach house, with the winning team becoming Beach Prince and Princess as well.
The Miyabigaoka Student Council aims to buy Maid Latte in a hostile takeover and replace it with a butler cafe. The only way for Misaki to stop this is to don a disguise and join the male-only footman auditions.
In the second round of the footman auditions, Usui and Misaki succeed in the required task of setting up a high class table for afternoon tea. But before the third round begins, Misaki falls off the stage.
Yukimura's little sister Ruri loves playing make-believe princess but refuses to acknowledge her brother. When she meets "prince-like" Usui, Yukimura manages to get Usui to go on a date with his sister in order to gain her favor.
Misaki orders the sports clubs to clean up their club rooms. Meanwhile, a transfer student named Hinata Shintani arrives and irks Misaki due to his childish behavior and gluttony.
It is the Seika High Outdoor field trip, and the students have been tricked into enduring a hard life of Enlightenment at a Buddhist temple for five days. As Misaki deals with the girls' interest in her relationship with Hinata, she also has to prevent Hinata and Usui, both vying for her attention, from fighting.
Erika asks Misaki for help when she promised a customer a date--which is against Maid Latte policy. However, Hinata joins the contest and wins, and gets to choose a maid of his choice to take a picture with him. Unfortunately, "Misa" is on the list, which Hinata naturally chooses.
The rivalry between Hinata and Usui gets more tense than ever. When the two flare up in the student council room, Misaki throws both of them out for fighting. Meanwhile, the Maid Latte maids are cosplaying as characters from the anime "Maid Witches."
Hinata reminiscences about his past. At Maid Latte, the café hosts a Fortune Telling Day with Erika as the fortune teller-- who gives Usui a depressing fortune regarding his future with Misaki.
Misaki and Usui decide to enjoy the festival together, and end up joining a contest called 'Love Trial.' The prize is a premium ticket to the post-festival event, and the only rule is that you must never let go of your partner's hand.
